Design London

Recently rebranded Design London, the previously known as 100% Design fair is the UK’s premier trade show that is dedicated to thought-provoking design. Indeed, each year, it hosts 27 000 visitors during 4 days with more than 400 international design brands showcased. Having recently celebrated 25 years of leading fairs, Design London is evolving into a new concept called Design London which builds upon the original fair. Luxury interior decorating is the theme of the show, a place where the finest furniture, accessories, textiles and lighting can be viewed and ordered. As a result, Instagram-worthy room sets are waiting for decorators and collectors to touch, try and view the items on display. Design London is divided into specific areas including Detail London – a section for soft furnishings, surfaces and coverings. Design Fresh will feature new talent and graduates to the field. An itinerary of talks is organised, and local design studios and museums will participate in Design London. Another edition takes place annualy in Johannesburg, 100% Design South Africa.