ART021

3 words : diversified, dynamic, cutting-edge.

There are five sections at ART021. ‘Main Galleries’ focusing on 21st century contemporary art, and ‘Approach’ which supports emerging galleries by applying a different pricing model. For these two sections, galleries participate through open application. The quality of the exhibitions at ART021 is ensured by a strict selection by our professional committee, which consists of a list of leading galleries’ directors across the globe. ‘Detour’ is the curatorial section of ART021. By invitation only, it investigates discourses from regions beyond the Euro-American fabricated geographic networks and canonized narratives. The curator selects galleries that match the theme.

The works on offer at ART021 have a very wide price range from 50k RMB up to 10million RMB. Many significant pieces over €1million have been sold at the fair. Buyers come from all over the world, but mainly from the metropolis of China. However, there are also an increasing number of collectors from tier 3 or even tier 4 cities come to buy art works. China is huge in terms of the size and the population. There is an important market potential.

ART021 actually attracts diverse audience including collectors, art professionals, designers, bankers, entrepreneurs, doctors, media, celebrities, students, etc. They all have in common is their passion about art.

ART021 is committed to leveraging local recourses with a global perspective, supporting contemporary Chinese art and cultivating new generations of local collectors. We keep over 50% domestic participating galleries, and we are trying to bring the best artworks and galleries from overseas to Chinese audience. Moreover, we always try to discover new possibilities of an art fair and attract mass audience including collaborating with topnotch brands, organizing education forums, hosting interesting events, etc.

Frieze Los Angeles and FIAC.